Franca's: Grand Opening Campaign Strategy

Franca's Italian Kitchen and Bar, a family-owned restaurant in Alpine, CA. struggled with organizing a pre-launch campaign to promote their grand opening.

Process

Problem

Franca's Italian Kitchen and Bar was unsure how to spread the word to the residents of Alpine about the opening of their new Italian restaurant.

Solution

We established multiple lead generation channels and actively engaged in Facebook groups to reach the older, community-focused population of Alpine, informing them about the new family-owned restaurant. While creative content was important, the impact of Facebook groups proved to be especially significant in spreading the word.

Impact

Line out the door on opening night
18% increase in month two margins
700% increase in Facebook following